WE HELP THE WORLD’S LEADING FMCG COMPANIES INCREASE THEIR DECISION VELOCITY

Opeepl serves a long list of consumer focused companies and organisations. Based on our technology platform, we optimize our customers' insight and decision flows based on agile setup, fast data gathering and real-time intuitive data analysis.

Opera

Opera

"We have used Opeepl to get invaluable consumer insights across multiple countries with a speed that can’t be found elsewhere. It’s insanely fast. Whether we want to assess the awareness of a product or test a new video, Opeepl’s technology enables us to get results from our international market in a matter of hours."

Sean D’Arcy
VP, Head of Marketing & Distribution
at Opera

Viasat

Viasat

"As a broadcaster, we face the recurring challenge of our viewers having a wide range of opinions regarding our content. These opinions are thoroughly processed by the individual viewer before we reach them with a traditional market survey. Therefore, there often exists an imbalance between registered viewer behaviour and the feedback we receive. Opeepl provides an unique opportunity to reach our viewers while they watch our shows in a more honest way. This has given us valuable insight, e.g. when we launch a new show or if we wish to know why the viewers choose our Premier League coverage over our competitors."

Jesper Wittendorff
Research manager at Viasat

Mercuri Urval

Mercuri Urval

"We wanted to test a hypothesis amongst citizens in a certain region, for use in a recruitment campaign, and Opeepl were recommended to us by one of their other customers. The possibility of routing the questions according to the answers of the respondents was perfect for our needs."

Kristian Hessler
Management Consultant
at Mercuri Urval

Autobutler

Autobutler

"We used the Opeepl system to find out which factors are most important to our target audience when selecting an auto repair shop. Among other things, we found out how loyal the consumers are to their current shop and if they value trust or cost the most - knowledge we can use to adjust our product, so it best meets the expectations of our clients."

Pernille Rasch
Head of Marketing
at Autobutler

Lunar Way

Lunar Way

"As a startup company, we need insight into our target audience’s awareness of our product. With Opeepl’s service, we can easily conduct surveys regularly to see how awareness goes up as we get an increasing foothold in the market."

Mark Dissing Bækgaard,
Head of Marketing and Communications
at Lunar Way

Reckitt Benckiser

Reckitt Benckiser

"Opeepl assisted us in getting insight into the consumers’ use of condoms and their opinions and values regarding contraception in general. The whole process was carried out in a swift and efficient manner from when we first contacted Opeepl till we got the detailed results."

Nikita Fisunovs
Marketing Assistant
at Reckitt Benckiser

Johnson & Johnson

Johnson & Johnson

"We used Opeepl’s segmentation function to create a survey specifically directed at women between 15 and 44 years of age, as this was the most relevant segment. We received our 700 ordered answers in less than 50 minutes, and the automatic graphs helped us to quickly spot trends among the respondents."

Lisa Luciani
Assistant Brand Activation Manager
at Johnson & Johnson

Lantmännen Unibake

Lantmännen Unibake

"Opeepl's survey tools have helped us gain insight into the needs and opinions of our customers in relation to new retail initiatives. We get the answers quickly and it is easy to create informative charts in order to identify target customers with the filter function."

Anja Hansen
Senior Product Manager
at Lantmännen Unibake

Danone

Danone

"Opeepl is a very easy and useful tool, which we have used several times here at Aqua d'Or. You have your results within a few hours and the tests are very easy to set-up yourself. The Opeepl team is always very helpful and dedicated. If you want instant consumer feedback on your marketing activities, I can highly recommend to use Opeepl."

Romain Jolivet
Marketing Director
at Danone

PepsiCo

PepsiCo

"We wanted to identify the Danes’ habits regarding the use of oatmeal. Opeepl assisted us in setting up and launching the survey, and within the hour we had received the information we needed."

Heidi Pedersen
Nordic Insights Manager
at PepsiCo (OTA Solgryn)

Carlsberg Denmark

Carlsberg Denmark

“All the studies were carried out in a short time and the results of the open responses were delivered in a clear format with demographic variables. It's a quick, easy and inexpensive way to implement smaller market analysis.”

Penny Wyon
Commercial Insight Manager
at Carlsberg Denmark

Red Barnet

Red Barnet

"As part of a campaign we needed a reasonably priced survey, with a result valid and representative enough to release to the press. Opeepl delivered on these terms and the survey results were available within an hour."

Marianne Schou Delkus
Project Manager
at Red Barnet

Topdanmark

Topdanmark

"Opeepl has helped us gain insight into the consumers’ knowledge and opinions about different types of insurance. The results are presented in a visually appealing format, making it easy to get an overview of and analyze data."

Allan William Thorlaksen
Analyst at Topdanmark

eBay

eBay

"The system is very flexible regarding the scale of the surveys. Thus, it has assisted us in both small tests of ideas and large consumer studies. The answers are always delivered quickly, allowing us to acquire the insight we need with ease before making important decisions."

Dennis Boss
CRM and Market Intelligence Manager
at eBay

Saatchi & Saatchi

Saatchi & Saatchi

"The Opeepl system is a great tool for us when testing strategic hypotheses and ideas. The possibility to check the opinion of our target audience in a snap, enables us to quickly eliminate unknown variables in the development of strategies and campaigns."

Martin Gjerloef
Strategic Planning Director
at Saatchi & Saatchi

Bulldog and Partners

Bulldog and Partners

"We got quick and easy knowledge of 300 young Danes’ considerations on the choice of secondary education. It all took less than an hour and the results came in a super usable format."

Jeppe Fischer Mogensen
Bulldog & Partners

McDonald’s Denmark

McDonald’s Denmark

"The system is both quick and easy. It's impressive how quickly the answers are delivered and a fun dimension that you can follow it live. The results have given us a quick feel for consumer insight in a specific McDonald's context."

Lars Ølgod Pedersen
Business & Consumer Insights Manager
at McDonald's Denmark