How Danone Aqua Indonesia tested their ad variants to match their target segments
“Opeepl provides a very easy interface and way of reporting compared to other platforms I have used before. We are delighted that Opeepl is capable to provide a better distribution of sample compared to other agencies we have worked with.”
Ashish Verma Head of Strategy & Insights Danone Aqua Indonesia
The challenge: Optimizing as spend to the best visual and headline
Danone Aqua in Indonesia wanted to test four choices of key visuals and two choices of headlines for their international ad campaign, in which Danone Aqua is connecting to soccer and the Youth Nations Cup. The purpose was to understand which visual and headline were the most appealing to targeted consumers of Danone Aqua.
The solution: Testing ad variants in the target segments
The sample results met all the target audience requirements and gave a reliable relevant consumer preference to identify the preferred visual and headline for the campaign.
Marketing campaign testing
Marketing creative testing is done to optimize campaign effect by testing different visuals, headlines and/or claims with the target group ahead of a campaign launch.
The test will show which combination drives the desired results and thus optimize both ad spend and ROI for the campaign.
The result: choosing the right visual, headline and claim for the target audience
Danone Aqua was able to choose the best-performing combination of visual, headline and claim for their target group based on the test that even gave them insights on their target group's preferences in rural areas.