"The survey results are very interesting, we got a clearer picture of the category consumers, how our brand performs and how to improve the brand performance with marketing communication. We also saw clear indications that we can optimize the base price per unit. We will be using the results to adjust the target groups for the digital marketing campaigns."

The challenge
The solution

Pricing study

In the current market situation of increasing inflation and decreasing consumer confidence, many brands conduct price elasticity studies. And with good reason: offering consumers the right price point maximizes the revenue opportunity and can build long-term consumer loyalty.

Brands have several opportunities to identify their optimal pricing strategy in a changed market situation:

  • Testing price adjustments vs change in packaging sizes
  • Determine price elasticity to determine when changed pricing will affect demand
  • Identifying optimal pricing points for adjusted pricing

A pricing study aims to identify the best pricing for your product or service. The purpose is to identify the best price range for one or more products or services based on consumer preferences. Thus, a pricing study provides you the foundation for maximizing profits for a new or adjusted product or service.

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The research
The outcome

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