Capturing FMCG consumers in a naturalistic habitat
“Opeepl’s Dynamic Sampling approach is our opportunity as an FMCG brand to survey consumers in a situation that is closer to the state-of-mind they are in when buying our products. That and being conscientious about not driving survey fatigue through long or difficult questionnaires is the best way to ensure sample representation. As with all other sampling, mobile research and Dynamic Sampling approach requires high diligent quality reassurance and strict standards of operation, which for us is an area, where Opeepl deliver significantly above market standards for similar services.”
On-demand awareness tracking made easy
"Working with Opeepl has been our way to keep tabs on our awareness in the market, and to evaluate the success of our brand building efforts over several years and campaigns. Both the self-serve and assisted surveying options have helped us a lot across different stages of our awareness tracking maturity, and as an extra kicker we've also been able to use Opeepl's polling system to track the competitive landscape in some of our core product categories."
"We had a great experience working with Opeepl for consumer feedback on our creative design. They were able to assist us from end-to-end from concepting through final delivery and were extremely flexible even with our expedited timelines. The insights provided from the research and reporting were crucial to our decision-making process."
"The survey results are very interesting, we got a clearer picture of the category consumers, how our brand performs and how to improve the brand performance with marketing communication. We also saw clear indications that we can optimize the base price per unit. We will be using the results to adjust the target groups for the digital marketing campaigns."
"We were looking for a partner to help us reach some tough audiences - university students. Our marketing team had done a lot of work to target students and we wanted to get some pre and post brand metrics to understand the impact of all of our activities. The survey activities were only focused on specific university areas across Italy, so we had to be even more targeted. Opeepl were capable of targeting these areas and get enough respondents. The sample and speed was great - I was very impressed with how quickly they did achieve."
"We have used Opeepl to get invaluable consumer insights across multiple countries with a speed that can’t be found elsewhere. It’s insanely fast. Whether we want to assess the awareness of a product or test a new video, Opeepl’s technology enables us to get results from our international markets in a matter of hours. By further segmenting the responses, we found out with which geographies and demographics the ad performed best and are able to further focus the targeting of our digital ads.”
"Opeepl has a very robust sample to help us find insights on consumers and shoppers in the Children Nutrition and Health categories. The result gave us confidence to implement new campaigns to meet real needs of our target."
"I am really impressed with Opeepl, since we have never been very successful in getting feedback from Pakistan. It was really a great experience. Not only did I find it to be a great tool, but the support from you and your team was outstanding."
“It was a great experience working with Opeepl. You were able to reach very well and very fast our specific target audience, kids aged 10 to 18 years. I set the project up as a DIY, but whenever I had questions, you were quick to respond and to assist me. It's been a pleasure to work with you”.