Market profiling

Keep up with consumers' reality

Reality eats strategy for breakfast, right? Whether it's a pandemic, regional conflict, natural disasters, or supply chain issues, rapid changes in market conditions can affect your business at the speed of light. We help you keep up with consumers when quick adjustments and decisions are needed through market profiling research. A market profiling maps the current market situation and identify new opportunities.

It is usually done early in the product innovation process as an explorative discovery of consumer preferences and can be used to identify product need or desire not currently met by existing products or services. Market profiling is also a valuable approach if a product or service no longer has a satisfactory performance. In this case, the market profiling can be utilized to determine which adjustments are needed to meet changes in market demands, how to best comply with new market conditions or how to approach new target groups.

Adjust your market offer to sudden changes with the assess, adjust & validate model

When sudden changes require sudden reaction, it is crucial to act on insights and implement them fast. We offer a tried-and-tested market profiling framework to help you do just that:


  • Assess your market(s)
    The initial assessment estimates your current market potential and help you identify new opportunities as well as disclose potential pitfalls
  • Adjust your offering
    Next you adjust your product/service, develop new products & services and/or organize alternative distribution channels, depending on the results of the initial assessment
  • Validate your offering
    Finally, we test your new product/service to validate the potential. You can then select and launch the winners and thus optimize your marketing spend and ROMI.

Key insights from a market profiling

  • Potential market size
  • Future market growth/shrinkage
  • Top competitors and their relative strength
  • Top competitor markets shares
  • Market share opportunities

The insights will provide the foundation for concept development and assist your overall innovation and development plan. Together with other potential sources of research, such as quantitative studies and analysis of sales data, the key insights from market profiling contributes to a holistic picture of your market of interest.

We offer a range of methodologies to extract these key insights, depending on the nature of the market profiling.

Is this what you need right now?

Take your setup one step further
Standardize, democratize and accelerate your time-to-market for new products with a streamlined custom concept testing framework
Learn more
Take your setup one step further
Standardize, democratize and accelerate your time-to-market for new products with a streamlined custom concept testing framework
Learn more