Marketing claim test

A marketing claim test selects the best performing claim(s) and claims setup for your marketing campaign and, thus, identify which statements are most suitable for the brand and marketing of your brand. This enables you to determine which statement(s) are most suitable for your campaign, either overall or across different target segments.

A marketing claim test is carried out during the marketing campaign development phase and often in connection with a marketing creative test to maximize the effect of your campaign.

Key insights from a marketing claim test

A marketing claim test gives you insights on:

  • Optimal claim identification
  • Brand coherence
  • Claim believability

The insights obtained from a marketing claim test will give you an understanding of how different claims are perceived by the consumers, and which claims resonate best.

We suggest a MaxDiff design for marketing claim selection. We also offer advise on which claim to choose and identify controversial statements and their potential impact on your future marketing campaign.

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Take your setup one step further
Standardize, democratize and accelerate your time-to-market for new products with a streamlined custom concept testing framework
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Take your setup one step further
Standardize, democratize and accelerate your time-to-market for new products with a streamlined custom concept testing framework
Learn more