Marketing claim test

A marketing claim test selects the best performing claim(s) and claims setup for yourmarketing campaign.

It is carried out during the marketing campaign development phase. The purpose is to identify which statements are most suitable for the brand and marketing of the brand. The insights will give an overview of the best performer for targeted consumer groups in order to maximize interest, remembrance and believability in the marketing materials.

Key insights from a marketing claim test

  • Optimal claim identification
  • Brand coherence insights
  • Claim believability

The insights obtained from a marketing claim test will give you an understanding of how different claims are perceived by the consumers, and which claims resonate best.

We suggest a MaxDiff design for marketing claim selection. We also offer advise on which claim to choose and identify controversial statements and their potential impact on your future marketing campaign.


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