A marketing creative test tests different visuals (both pictures and videos) with the target group. It is conducted either ahead of launching a campaign or part of a campaign to make sure the visuals released broadly generate the right associations, emotions, and actions within the target group. The research is often coupled with marketing claim test to optimize your ad spending and campaign ROI.
A marketing creative test delivers insights on:
The insights support your marketing campaign development and optimizes your chances of producing a high-performing marketing campaign. We do consumer evaluations of both video and pictures.
