Marketing creative test

Marketing creative test

A marketing creative test tests different visuals with the target group ahead of campaign launch.

It is done either ahead of launching a campaign or part of a campaign to make sure the visuals released broadly are creating the right associations, emotions and actions within the target group.

The market creative test will also provide the foundation for optimizing both ad spending and campaign ROI.

Key insights from a marketing creative test

  • Campaign likability
  • Campaign coherence insights
  • Brand association insights

The insights gained from a marketing creative test give you a better understanding of the brand association and emotions created by campaign visuals.

We do consumer evaluations of both video and pictures, which willstrengthen your campaign development.

Client case