Marketing creative test

A marketing creative test tests different visuals (both pictures and videos) with the target group. It is conducted either ahead of launching a campaign or part of a campaign to make sure the visuals released broadly generate the right associations, emotions, and actions within the target group. The research is often coupled with marketing claim test to optimize your ad spending and campaign ROI.

Key insights from a marketing creative test

A marketing creative test delivers insights on:

  • Campaign likability
  • Campaign coherence 
  • Brand association and emotions generated by the campaigns

The insights support your marketing campaign development and optimizes your chances of producing a high-performing marketing campaign. We do consumer evaluations of both video and pictures.

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Take your setup one step further
Standardize, democratize and accelerate your time-to-market for new products with a streamlined custom concept testing framework
Learn more
Take your setup one step further
Standardize, democratize and accelerate your time-to-market for new products with a streamlined custom concept testing framework
Learn more