Package architecture

A package architecture survey identifies consumer preferences for pack sizes, multipack and bun

It comes into play when you have the package design completed and need to focus on what SKUs and multipacks to market. The package architecture can both be used internally, but also in the dialogue with retailers to optimize revenue for the product.

Key insights from a pack architecture test

  • Preferred pack sizes/types
  • Optimal package size/type mix
  • Multipack preferences
  • Optimal multipack mix

Package architecture is used to select the right pack sizes and multipack variations in order to match consumers needs and preferences. By optimizing your package architecture, you can obtain a better market fit which will lead to more products sold.


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