A product test tests one or more products within a category and identifies the best performer.
It is usually performed when a new or adjusted product moves into preparing for market launch. The test provides valuable information on expected performance of one or more products through several different KPIs. In addition, the product test can assess the potential impact on market dynamics when one or more products are introduced.
The insights from a product test will not only assist you in choosing the best performing product to launch, but also give you an opportunity to investigate potential impact of multi-product launches, including a risk assessment of product cannibalization.
We work with a vast number of different markets and product categories and offer you the necessary guidance to optimize the insights gained from your product test.