Visual, name & claim test

A visual, name and claim test tests a new name, visual or claim for your product to identify the best performer.

It is carried out during the product development phase. The purpose is to identify which statements are most suitable for the product, let it be a visual logo, the product name or highlighted information about the package content. The insights will give an overview of the best performer for targeted consumer groups in order to maximize interest in the new or adjusted product according to market demands.

Key insights from a visual, name and claim test

  • Visual, name and concept selection
  • Brand coherence insights
  • Product relevance and value
  • Purchase intent

The insights obtained from a visual, name and claim test will give you an understanding of how different product components are perceived by the consumers and which elements of a visual, claim or name are the best performer.

We suggest a MaxDiff design for selection. We will advise you on which visual, name or claim to choose and identify controversial statements and their potential impact on your future product development.


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