Visual, name & claim test

A visual, name and claim test tests a new name, visual, or claim for your product to identify the best performer. The research identifies which statements are most suitable for the product, let it be a visual logo, the product name, or highlighted information about the package content. This insight enables you to design your packaging to maximize the interest in the new or adjusted product according to market demands and, thus, give you the best onset for it to become a commercial success.

This research is typically carried out during the product development phase, either when developing a brand new product or adjusting an existing product.

Key insights from a visual, name and claim test

By identifying consumers preferences for your product’s visual, name, and concept you are able to:

  • Select the best performing product visual, name and concept
  • Understand the product's brand coherence
  • Understand and maximize consumers purchase intent
  • Identify controversial statements and their potential impact on your future product development

We generally recommend a MaxDiff survey design for selection. We also advise you on which visual, name or claim to choose and identify controversial statements and their potential impact on your future product development.

Is this what you need right now?

Take your setup one step further
Standardize, democratize and accelerate your time-to-market for new products with a streamlined custom concept testing framework
Learn more
Take your setup one step further
Standardize, democratize and accelerate your time-to-market for new products with a streamlined custom concept testing framework
Learn more