A visual, name and claim test tests a new name, visual, or claim for your product to identify the best performer. The research identifies which statements are most suitable for the product, let it be a visual logo, the product name, or highlighted information about the package content. This insight enables you to design your packaging to maximize the interest in the new or adjusted product according to market demands and, thus, give you the best onset for it to become a commercial success.
This research is typically carried out during the product development phase, either when developing a brand new product or adjusting an existing product.
By identifying consumers preferences for your product’s visual, name, and concept you are able to:
We generally recommend a MaxDiff survey design for selection. We also advise you on which visual, name or claim to choose and identify controversial statements and their potential impact on your future product development.
