Dynamic Sampling

Adapting Research to a Mobile World

We all have a smartphone in our pocket. By sampling through mobile units, you can access very specific target audiences anywhere in the world in an innovative privacy-by-design framework.

Our proprietary Dynamic Sampling technology works through a network of 40,000+ different global apps with more than 800 million monthly active users in 150 countries.

We engage directly with users of these apps in terms of survey participation and incentivization, and because it requires no sign up of respondents, we can reach a larger consumer groups than opt-in to panels. That means we approach normal consumers and not just panel members.

And last, but not least: because we apply the same methodology all over the world, your cross-border surveys are easily comparable.

Static Panels
VS
Dynamic Sampling
‘Professional Panelists’ are not a good representation of the world
Real consumers
Unlimited flow of normal consumers gives you a fresh sample, per study
Only getting harder & more expensive to reach niche consumers
Difficult audiences
Swiftly reaches difficult audiences down to 1% using our own technology
Over-exposure & multisourcing drastically reduces data quality
Quality
Both manual & automated quality checks ensure useable data
Complexity & risk associated with compliance of ever-changing data rules & ethics
Data ethics
All surveys are done anonymously meaning we are 100% GDPR compliant
Middleman, who builds margins into prices. Research is unnecessarily expensive
Cost competitive
We gather insights directly from the consumers, and save our customers on costs
Large majority of surveys meant for laptops are being taken on cellphones anyway
Adapting research
Mobile-first interface means professionally presented & intuitive survey
Subcontracted panelists & mixing methodologies means unreliable comparisons
True global coverage
Using the same methodology in every market = comparable results across countries

Any audience anywhere - big or small

You get access to 800 million consumers globally via one uniform methodology deployed cross-nationally.

We approach normal consumers and not just panel members, giving you insights on consumer preferences and aspirations.

That means you can can filter and target with great precision and sampling volume, even incident rates down to 1% and down to 10% without additional cost.

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We never compromise on data quality

We employ a range of automated quality assurance measures to secure valid and high-quality data

schedule
Survey
Completion Time
fact_check
Sanity Check
Questions
person_pin
Confirmed
Background Data
spellcheck
Automated Open
Answer Check
push_pin
Confirmed
Target Criteria
stay_primary_portrait
Lean &
Intuitive Interface
fingerprint
Unique Mobile ID
For Each User
support_agent
Questionnaire
Design Support

Learn how our sampling approach can improve your next project

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Opeepl vs US Census Bureau

Our methodology proves to generate solid and replicable data which do not differ significantly from data generated through proven research methodologies like the official statistics of U.S. governmental statistical bureaus.

Opeepl survey

Official statistics

Average travel
time to work

2018, workers 18-59 y.o.

2012-2016, workers 16 y.o.+

Travel time in minutes

25.6

26.1

Home ownership
Status

2018, workers 18-59 y.o.

2012-2016, workers 16 y.o.+

Statistically
Identical

Home owners

52.2%

54.2%

✓*

Living in
the same house

2018, 18-59 y.o.

2012-2016

Statistically
Identical

1 year or more

82.4%

85.2%

✓*

Less than 1 year

17.6%

14.8%

✓*