We sample differently

We sample consumers where they already are: on their smartphones.

Adapt your quantitative research to a mobile world with us

We all have a smartphone in our pocket. By sampling through mobile units, you can access very specific target audiences anywhere in the world in an innovative privacy-by-design framework.

We sample through networks of 40,000+ global apps enabling you to sample among more than 800 million consumers in 150 countries.

We call it: Dynamic Sampling.

With Dynamic Sampling you get

All audiences

Sample among more than 800 million consumers in 150 countries in any target group.
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We employ a range of quality assurance measures to secure valid and high-quality data

High-quality data

We employ a range of quality assurance measures to secure valid and high-quality data.
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Worldwide methodology

Our worldwide methodology makes survey results from all your markets easily comparable.
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Any audience anywhere - big or small

Sampling with Dynamic Sampling, we engage directly with app users on survey participation and incentivization, and because it requires no sign up of respondents, you can reach a larger consumer group than opt-in to panels, giving you insights on consumer preferences and aspirations.

With a pool of more than 800 million consumers globally you can filter and target with great precision and sampling volume, even incident rates down to 1%.

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We never compromise on data quality

The validity of the survey results determines the value of your market research. With us, data quality is our highest priority and we ensure that through our expert guidance on your questionnaire development and by deploying a wide variety of quality assurance measures in our sampling methodology and QA processes.
Completion Time
Sanity Check
Background Data
Automated Open
Answer Check
Target Criteria
Lean &
Intuitive Interface
Unique Mobile ID
For Each User
Design Support

One methodology worldwide

As an international brand you probably work with a range of suppliers for your quantitative market research projects across your markets. With Dynamic Sampling, you can research all your markets using one, uniform methodology. This does not only simplify project management, it also heightens the comparability in the data collected making your analysis easier and cutting short your time-to-market.

Wonder what sets Dynamic Sampling apart from panels?

Static Panels
Dynamic Sampling
‘Professional Panelists’ are not a good representation of the world
Real consumers
Unlimited flow of normal consumers gives you a fresh sample, per study
Only getting harder & more expensive to reach niche consumers
Difficult audiences
Swiftly reaches difficult audiences down to 1% using our own technology
Over-exposure & multisourcing drastically reduces data quality
Both manual & automated quality checks ensure useable data
Complexity & risk associated with compliance of ever-changing data rules & ethics
Data ethics
All surveys are done anonymously meaning we are 100% GDPR compliant
Middleman, who builds margins into prices. Research is unnecessarily expensive
Cost competitive
We gather insights directly from the consumers, and save our customers on costs
Large majority of surveys meant for laptops are being taken on cellphones anyway
Adapting research
Mobile-first interface means professionally presented & intuitive survey
Subcontracted panelists & mixing methodologies means unreliable comparisons
True global coverage
Using the same methodology in every market = comparable results across countries

Is this what you need right now?

Opeepl vs US Census Bureau

Our methodology proves to generate solid and replicable data which do not differ significantly from data generated through proven research methodologies like the official statistics of U.S. governmental statistical bureaus.

Opeepl survey

Official statistics

Average travel
time to work

2018, workers 18-59 y.o.

2012-2016, workers 16 y.o.+

Travel time in minutes



Home ownership

2018, workers 18-59 y.o.

2012-2016, workers 16 y.o.+


Home owners




Living in
the same house

2018, 18-59 y.o.



1 year or more




Less than 1 year