Consumers move at the speed of light and trends come and go faster than many brands can say consumer trends analysis. That is why 95% of launched products are not commercially viable; consumer brands are behind because their time-to-market is long and following trends require agility.
Building a streamlined concept testing framework for your brand can help you reach that agility and minimize risk you are launching new products that consumers are already over or never desired in the first place.
We have a proven success record in developing and implementing automated standards for FMCG giants.
Through our proprietary Dynamic Sampling technology, we have a solid reach of any consumer brands' core target audiences - and we sample with the same methodology in all markets worldwide ensuring comparable insights.
Last, but not least: with us you get one-point-of-contact in a clever and streamlines setup that helps you test faster, save time in the product development process while saving on test cost and man hours.