Affluent people

Reach affluent audiences through our Dynamic Sampling technology

Unique sampling speed and coverage

We sample affluent people in any country in the world (one method applied globally) - proven and recognized by our customers.

Sampling examples:

  • 1,500 luxury brand buyers in 10 days in Saudi Arabia
  • 2,000 luxury travelers in 2 weeks in Brazil, Germany and India
  • 1,000 luxury good buyers in 3 days in Japan
  • 2,000 high-income women with maids in two weeks in India

Category knowhow & experience

We deliver insights for clients in multiple regions & countries around the globe:

  • Consumer segmentation & shopper insights
  • Marketing creative test
  • Marketing claims test
  • Brand tracking & awareness
  • Etc.

Reach affluent audiences through our Dynamic Sampling technology

3 high-value projects we have done

Brand tracking

For a global platform for private accommodation and local experiences we surveyed 5,000 people in the US in two weeks. 12% of those were high-income respondents. The purpose was to uncovering travel habits, brand awareness and preferences among different target groups.

Market profiling

Uncovering the COVID-19 situation impact on luxury consumers for a luxury brand. The target audience was consumers with a monthly income of more than 15,000 AED who bought a luxury fashion item in the last 12 months (item value more than 5,000 AED) in Kuwait, Saudi Arabia, UAE.

Consumer segmentation

Providing shopper insights on young super affluent females (min. SAR 100,000 monthly household income) in United Arab Emirates.

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End-to-end project management

We take a proactive approach for each project to identify the right team with corresponding capabilities. From project definition, questionnaire development to analysis & reporting, we involve true specialists in their field of expertise.