Affluent consumers
Sample high-income consumers with us
We work with
Reach the trickiest audience of them all
High income audiences are one of the most commercially interesting target groups for obvious reasons. As consumers they are picky, they are often first-movers on new technology, willing to pay more for good quality - and your product or service needs to stand out in a crowded ocean of competitors.
Affluent consumers are also hard to reach in market research because they generally do not bother taking surveys.
We have solved this with our unique sampling technology; by offering respondents incentives relevant for them in the moment in the apps they already use and not requiring any sign up, we can sample affluent consumers anywhere in the world – fast.
We have unique sampling speed and coverage
Whether your brand is marketing premium spirits, cosmetics, fragrances, accessories or global travel retail, we can sample your high-income target audience in any market using our proprietary Dynamic Sampling technology - proven and recognised by our clients.
Sampling examples include:
1,500 luxury brand buyers in 10 days in Saudi Arabia
2,000 luxury travellers in 2 weeks in Brazil, Germany and India
1,000 luxury good buyers in 15 days in Japan
2,000 high-income women with maids in 2 weeks in India
Category knowhow and experience
We deliver insights for clients in multiple regions & countries around the globe:
Consumer segmentation & shopper insights
Marketing creative test
Marketing claims test
Brand tracking & awareness
Etc.
Former projects we have done in this segment include
Brand tracking
For a global platform for private accommodation and local experiences we surveyed 5,000 people in the US in two weeks. 12% of those were high-income respondents. The purpose was to uncover travel habits, brand awareness and preferences among different target groups.
Market assessment
Uncovering the COVID-19 situation impact on luxury consumers. The target audience was consumers with a monthly income of more than 15,000 AED who bought a luxury fashion item in the last 12 months (item value more than 5,000 AED) in Kuwait, Saudi Arabia, UAE.
Usage and attitude study
We recently received a great feedback from a luxury travel retailer on helping them research 3,100 affluent consumers from 7 markets who were planning to travel to Venice within the next year, enabling our client to understand expected post-pandemic spending volumes.