Inspirational Insights

COVID-19 Public Health Impact

Investigating the impact of COVID-19 on consumer health and beliefs

Carbon Footprint: Beliefs and Decisions

Investigating the impact of carbon footprint on consumer choices. A study conducted in Germany, Spain, France, Italy and the UK, December 2020

New Trends in Consumer Spending

The influence of COVID-19 on consumer spending now and in the future. A study conducted in Germany, Spain, France, Italy and the UK, December 2020

E-commerce Growth and Perspectives

Key value and growth drivers for e-commerce in the era of COVID-19. A study conducted in the US, Germany and Japan, August 2020

CONSUMER OUTLOOK IN A CORONA REALITY

The global Corona crisis has overwhelmed the world challenging both the national healthcare systems and the world economy. With millions of employees being sent home and thousands of companies shut down, the uncertainty is at its highest.

Corona Travel Report

The impact of corona virus on travel plans. Changes to travel plans from a consumer perspective as a result of the coronavirus pandemic. April 2020

ONLINE GROCERY SHOPPING: THE AMAZON REVOLUTION

The aim of the survey was to identify how popular online grocery shopping is in the three countries, what are consumers’ attitudes towards Amazon and if they would be willing to buy groceries at Amazon.

MILLENNIALS' FLIGHT TICKETS PURCHASE HABITS

The report is based on the survey that Opeepl conducted in October 2017. Scandinavian consumers from Norway, Sweden, Denmark and Finland aged 18-29 participated in the research.

AIRBNB: POPULARITY AMONG YOUNG TRAVELLERS

The report is based on the survey that Opeepl conducted in October 2017. Scandinavian consumers from Norway, Sweden, Denmark and Finland aged 18-29 participated in the research. 100 respondents in each country were asked about their usage of Airbnb. Only respondents who travel by air at least once a year participated.

NONPRESCRIPTION MEDICINES: PURCHASING TRENDS IN GERMANY AND FRANCE

The aim of the survey was to identify and compare the patterns of purchasing nonprescription medicines in Germany and France.

ENERGY DRINK MARKET: CHINA AND U.S.

The aim of the survey was to identify and compare energy drink consumption patterns in China and U.S.

THE CRYPTOCURRENCY ERA: TRENDS AMONG THE MAINSTREAM CONSUMERS

The aim of the insights project was to find out about knowledge of cryptocurrencies and the experience with cryptos among the regular consumers.

Sports-related Consumption: Gender Split

The report is based on research conducted in November 2017. Consumers in France and Germany (200 from each country) aged 18-59 were surveyed about sportsrelated consumption.

Soft Drinks Market in USA, UK & INDIA: Consumption of Selected Brands

Respondents were asked about their consumption of particular soft drink brands: Coca-Cola, Pepsi, Sprite and Fanta. The aim of the research was to identify how popular the selected brands are in the three countries, and compare the consumption patterns across the countries and brands.