Brand tracking is about having data that illustrates how consumers recognize, associate, and perceive your company or products.
This data is important for
Having continuous knowledge on the likability/dislike or your company/products, value for money, quality level, brand awareness, etc. should shape the actions that you take, to ensure you meet your goals and recognize potential opportunities.
It is typically done on a continuous basis for existing products or service on the market. Depending on the depth of the tracking, it should be conducted 2, 4 or 12 times a year.
The insights will provide you with an up-to-date overview of product performance and lays the foundation for the decision-making process on further product development.
We use a range of methodologies to uncover the trends in the market which will ensure that your brand and products stay ahead of top competitors.