A package test tests different packaging design proposals on key brand attributes to identify the best performer. It is performed when a new or adjusted product package has been qualified and the innovation process moves into preparing the market launch.
Through several different KPIs, the new or adjusted package is tested against the brand’s own existing package or multiple developed packages. Additionally, the package test can assess the fit with the current product portfolio and be measured against top competitors to give an indication of future performance.
A package test enables you to:
With a package test, you get the insights needed to decide which package design to use for your new or adjusted product, how well it fits with your brand, and its expected performance against competitors in the market.
We offer both monadic testing (a single package) or sequential monadic testing (multiple packages) depending on your needs.