Package test

A package test tests different packaging design proposals on key brand attributes to identify the best performer. It is performed when a new or adjusted product package has been qualified and the innovation process moves into preparing the market launch.

Through several different KPIs, the new or adjusted package is tested against the brand’s own existing package or multiple developed packages. Additionally, the package test can assess the fit with the current product portfolio and be measured against top competitors to give an indication of future performance.

Key insights from a package test

A package test enables you to:

  • Pick the best performing pack design given your key brand attributes
  • Determine purchase intent, category brand preference, stand out score, and design/brand coherence on each design
  • Evaluate product relevance and value

With a package test, you get the insights needed to decide which package design to use for your new or adjusted product, how well it fits with your brand, and its expected performance against competitors in the market.

We offer both monadic testing (a single package) or sequential monadic testing (multiple packages) depending on your needs.

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Standardize, democratize and accelerate your time-to-market for new products with a streamlined custom concept testing framework
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Take your setup one step further
Standardize, democratize and accelerate your time-to-market for new products with a streamlined custom concept testing framework
Learn more