Company

We help global consumer brands to get closer to their audiences

People working in the Copenhagen office of Opeepl

[əˈpipəl]

Opeepl is a combination of opinion and people

We are a full-service quantitative market research agency helping global consumer brands to capture the voice of the consumer.

Opeepl was founded with a goal of addressing a significant problem in market research - that many brands were surveying the wrong people.

Panel-based research relies on opt-in panelists and are often not aligned with the audience you want to research, leaving you with mismatched results and conclusions.

Through our unique live, mobile sampling technology we connect directly with authentic consumers where they are already spending a lot of their time - on their smartphones.

Essentially, we offer you a fresh, modern approach to quantitative market research to evolve your insights, impress your stakeholders, and provide safety in your business recommendations.

We are members of

Meet our management & consultants

Ending polio one survey at a time

Since 2014 we have partnered with Rotary International to end polio. On select surveys we incentivize respondents to share their opinions and donate a polio vaccine for every completed survey. Through our collaboration we have now helped raise more than €135,000 helping 125,000 children get vaccinated.

Rotary international logo blue and yellow color

Our four core values

We are on a mission is to become your preferred quantitative market research partner. We navigate our daily work in our internal teams and with clients observing our four core values.

Three men having a cozy conversation and laughing in an office environment

People first

Everything we do is about people; we survey people to help our clients solve their challenges and answer their questions. We care about those relationships; we work to provide the best experience for the respondents and our clients who we believe in building real relationships with. Thus, we are conscientious in offering our clients a personal and professional experience.

Being individuals with both a professional and personal life is what makes us special, so we only feel successful when the two are balanced: we value work-life balance, an informal tone in the office, we joke with each other and keep in mind to be both personal and professional.

Three women working in an office environment two of them discussing a task

Collaboration

The best results come from a strong long-term collaboration. That is why we take pride in listening to our clients’ needs and desires for consumer insights to design the best approach for them. As a trusted partner our clients can rest assured that we take their business as seriously as our own; we guide them to do better, will tell them when they are about to make an unfortunate decision and we engage with them to find the right solutions for their challenges.

We are a team of very different and unique people and that is our strength; it is our individuality that brings Opeepl to life. We all have our individual expertises and it is by joining our forces we create the magic. With a mini-CEO approach we trust in each others’ competencies and take responsibility for the tasks at hand and work to make our colleagues and clients proud of us; by bringing our best and taking responsibility for reaching our goals - not just our individual goals but also our common goals as Opeepl.

Developers working in an office environment

Efficiency

Time is the most valuable asset, so our greatest pleasure is to deliver the right foundation for our clients’ commercial decision-making in a time-saving but quality-upholding way. We also value our client’s time when we plan their projects, set up meetings and when prioritizing being available.

We are all busy and we all want things to get done fast and well. Conscientious of how we want others to respect our time and schedule, we prepare for meetings, we strive to find easier ways to do things, involve the relevant people in a discussion or decision, and we try to solve issues ourselves before involving colleagues or managers.

Two men and a woman in a meeting room with their laptops and discussing work

Evolution

We continuously work to better our offers and technology in every aspect and to meet the evolving market research needs of our clients – and we love to be ahead of the pack.

We learn every day and new possibilities arise over time. We welcome new technologies and approaches; we share knowledge, feedback and discuss possibilities, and we actively seek and share knowledge within our field.