Modern sampling approach
We sample consumers where they already are: on their smartphones
Target your specific audience
We engage directly with app users on survey participation and incentivization, and because it requires no sign up, you can reach a larger consumer group than opt-in to panels. With a pool of more than 800 million consumers globally, you can filter and target audiences, even with incident rates down to 1%.
Sample all your markets
Hard-to-reach markets are markets difficult to sample through panels simply because it is challenging to recruit panel members. However, we all have a smartphone in our pocket and that is what we make your advantage.
One methodology worldwide
Research your markets using one, uniform methodology. This does not only simplify your project management, it also heightens the comparability in the data collected making your analysis easier and your time-to-market shorter.
How it works
We recruit respondents on social media and through offer walls in smartphone apps. They are incentivized by an instant reward related to where they are recruited, e.g. extra coins in a game as illustrated below. We collect no personal information about the respondent which is why we can recruit respondents that would never sign up to a panel. During the sample and before your survey data is delivered or analyzed, we run a series of data quality checks to make sure the survey data is valid.
We verify that respondents fulfill target audience criteria
Respondents participating complete the survey via our mobile interface
Respondents are rewarded instantly for participatingWe incentivize respondents in apps and on social media by offering them instant rewards, e.g. app upgrades
Consumers that are outside of the target audience are filtered outWe never compromise on data quality
With us, data quality is our highest priority as we know that the validity of your survey results determines the value of your market research. That begins with our expert guidance on your questionnaire and carries into the quality assurance measures build into our sampling technology.
Questionnaire design check
You get answers as you ask the old saying goes. We run a quality check on all questionnaires before sampling launch to ensure it does not bias respondents or leave important aspects untouched. We also offer consultancy on research framework and questionnaire development to keep it concise and realistic.
Automated open answer check
If your survey has open answers, we make sure to filter out respondents who, say, share a tale of a pink elephant when you ask about their latest online shopping experience.
Confirmed target criteria
This quality measure ensures that your target criteria is met; respondents are in the right geography, languages, and they pass your screening questions.
Sanity check questions
Another measure to filter out bogus answers is to include sanity check questions. We do that randomized in all surveys.
Confirmed background data
We make sure your respondents' demographic basics are valid. This helps to ensure the quality your segmentation analysis.
Duplicate control
We use advanced software to prevent duplicate respondents, so you can trust that your respondents are individual consumers.
Survey completion time
We calculate a realistic time span for truthful survey completion based on the amount of questions and their complexity. Respondents that complete the survey out of this range are filtered out of your data as their replies are unlikely to be valid.
Lean & intuitive interface
Respondents should never be in doubt of what you are asking them to do, how to reply to a question, or what elements in their view is related to your question. Thus, our survey platform interface is intuitive with a lean design that we continuously improve to the newest UX standards to make sure your survey is presented unbiased.
Dynamic Sampling compared to panels
Dynamic Sampling
vs
Panels
Real consumers
Unlimited flow of normal consumers gives you a fresh sample, per study
Both manual & automated quality checks ensure high-quality data
Over-surveyed panelists are not a credible representation of the world
Difficult audiences
Swiftly reaches difficult audiences down to 1%
We gather insights directly from the consumers, and save our customers on costs
Only getting harder & more expensive to reach niche consumers
Quality
Over-exposure & multisourcing drastically reduces data quality
Cost competitive
Mobile-first interface means professionally presented & intuitive survey
Middleman, who builds margins into prices. Research is unnecessarily expensive
Mobile-first
Using the same methodology in every market = comparable results across countries
Majority of surveys meant for laptops are being taken on smartphones anyway
True global coverage
Subcontracted panelists & mixing methodologies means unreliable comparisons
Explore the difference Dynamic Sampling makes for CO-RO
“Opeepl’s Dynamic Sampling approach is our opportunity as an FMCG brand to survey consumers in a situation that is closer to the state-of-mind they are in when buying our products. That and being conscientious about not driving survey fatigue through long or difficult questionnaires is the best way to ensure sample representation. As with all other sampling, mobile research and Dynamic Sampling approach requires high diligent quality reassurance and strict standards of operation, which for us is an area, where Opeepl deliver significantly above market standards for similar services.”
Jesper Kvisgaard
CCI Director
The limitations of survey panels
For many years, survey panels were brands' best option for survey-based research. But it is becoming increasingly clear that panels have out-lived their roles and new, innovative approaches to consumer research will become the new industry standard for consumer research. In this post, we take a look at why panels do not work anymore and what is next for consumer surveys.