Dynamic Sampling 2.0
Our Dynamic Sampling 2.0 technology combines live mobile sampling and vetted panels, bringing together the best of both worlds
The best of both worlds
Traditional research methods are challenged in certain markets and for some target groups. That's why we combine live mobile sampling with vetted panels, drawing on the advantages of both worlds.
Target your specific audience
With worldwide coverage of 800+ million consumers, we can reach almost any target group aged 15 to 60.
Research 100+ countries
Multi-country studies, made simple. Sample all your markets through a single, accountable source, including developing regions.
How sampling via apps works
We recruit respondents through various smartphone apps. They are incentivised by an instant reward related to the specific app they are using, e.g. extra coins in a game as illustrated below. We collect no personal information about respondents, which is why we can recruit respondents who rarely sign up for panels. During the sampling and before your survey data is delivered or analysed, we run a series of data quality checks to make sure the survey data is valid.
1. We incentivise respondents in apps by offering them instant rewards, e.g. app upgrades.
3. Respondents participating complete the survey via our mobile interface.
4. Respondents are rewarded instantly for participating.2. We verify that respondents fulfil target audience criteria. Those outside the target audience are filtered out.
We never compromise on data quality
Data quality is our top priority because we understand that the validity of your survey results directly impacts the value of your market research. From expert guidance on your questionnaire to the quality assurance measures embedded in our sampling technology, we ensure every step is designed to deliver reliable results.
Questionnaire design check
You get answers as you ask the old saying goes. We run a quality check on all questionnaires before sampling launch to ensure it does not bias respondents or leave important aspects untouched. We also offer consultancy on research framework and questionnaire development to keep it concise and realistic.
Automated open answer check
If your survey has open answers, we make sure to filter out respondents who, say, share a tale of a pink elephant when you ask about their latest online shopping experience.
Confirmed target criteria
This quality measure ensures that your target criteria is met; respondents are in the right geography, languages, and they pass your screening questions.
Sanity check questions
Another measure to filter out bogus answers is to include sanity check questions. We do that randomized in all surveys.
Confirmed background data
We make sure your respondents' demographic basics are valid. This helps to ensure the quality your segmentation analysis.
Duplicate control
We use advanced software to prevent duplicate respondents, so you can trust that your respondents are individual consumers.
Survey completion time
We calculate a realistic time span for truthful survey completion based on the amount of questions and their complexity. Respondents that complete the survey out of this range are filtered out of your data as their replies are unlikely to be valid.
Lean & intuitive interface
Respondents should never be in doubt of what you are asking them to do, how to reply to a question, or what elements in their view is related to your question. Thus, our survey platform interface is intuitive with a lean design that we continuously improve to the newest UX standards to make sure your survey is presented unbiased.
Explore the difference Dynamic Sampling 2.0 makes for CO-RO
“Opeepl’s Dynamic Sampling approach is our opportunity as an FMCG brand to survey consumers in a situation that is closer to the state-of-mind they are in when buying our products. That and being conscientious about not driving survey fatigue through long or difficult questionnaires is the best way to ensure sample representation. As with all other sampling, mobile research and Dynamic Sampling approach requires high diligent quality reassurance and strict standards of operation, which for us is an area, where Opeepl deliver significantly above market standards for similar services.”
Jesper Kvisgaard
CCI Director
