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We deliver actionable consumer insights for ambitious brands

Get the insights you need to stay on top of consumers' desires & aspirations

Reduce your time-to-market with high-quality consumer insights through our end-to-end services

Reach even low-incident segments – also in hard-to-reach areas with our Dynamic Sampling

Run and compare results cross-nationally: we sample consumers globally via one uniform methodology

We do quantitative market research

Market profiling

Client journey analysis

Consumer segmentation

Concept qualification

Concept testing

Package test

Visual, name & claim test

Package architecture

Pricing study

Product test

Marketing claim test

Marketing creative test

Campaign effectiveness

Usage & attitude test

Brand tracking

Custom projects

Get the right, actionable insights in the right time

‍Through our end-to-end framework we facilitate your questionnaire development, target audience definitions, sampling (through our proprietary Dynamic Sampling technology) and deliver actionable insights in dashboards and custom reporting. Because we know time is a factor, we optimize each step of the process, so you can stay on top of rapid consumer changes and developments.

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Stay in the know on current consumer trends

We publish insights report surveying current topics and trends that you can download for free.

Our latest insights report:

Eco-awareness in post-covid Middle East & APAC

Eco-awareness in post-covid Middle East & APAC

Consumer attitudes towards eco-friendly consumption in Saudi Arabia, Lebanon, United Arab Emirates, Egypt, Vietnam, Philippines and Indonesia, May 2021

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More insights reports

Our blog takes on current issues from market research methodology, consumer insights trends and discussions.

Our latest blog post:

Why you should test your marketing creatives before launching your campaign

Why you should test your marketing creatives before launching your campaign

Many companies make the mistake of testing as they advertise, and then tracking how well different variants of their ad are performing. But testing your marketing creatives is more than just asking consumers 'this or that?' After all, why is it important to know which terrible idea consumers like better, if the end result is just publishing a terrible idea?

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