Get closer
Reach real consumers on their smartphones — including young audiences and hard-to-reach markets that panels miss. Our Dynamic Sampling technology gets you closer to your audience across 100+ countries.
Explore the latest insights
The State of Influencer Marketing among Youth
Discover how young consumers engage with influencers, including their attitudes toward AI-generated personalities.
Young Consumers and AI: Usage, Trust and Fears
AI usage, trust and fears among 15-30 y.o. in Europe - explore insights from our latest Youth Pulse study.
Key Emerging Food Trends among 15-30 y.o.
11 emerging food trends among Gen Z and younger millennials that shape the category in 2026 and beyond.
10 Beverage Trends: How Brands Can Stay Ahead
From key health concerns and ingredient awareness to the trends driving young consumers’ drink preferences.
Gen Z Fashion: Growth of Second-Hand
See how young consumers shop for fashion: we spotted 10 trends defining their style choices today.
Get closer to your consumers
Engage audiences that would never sign up for panels, e.g. teens or Gen Z
Reach fresh, low-involvement consumers, not just frequent survey-takers
Survey people in the markets you cannot reach today - we cover 100+ countries
Experts in youth market research
We conduct surveys across diverse demographics globally (15-60 y.o.)
Dynamic Sampling technology catches consumers directly on their smartphones
Mobile-first sampling gives us a real edge in reaching young audiences (15-30 y.o.)
Trusted by international consumer brands
“Only highly engaged consumers sign up to be a member of a panel. We need insights from low-involved consumers, too. And we need them to be unbiased, which is much easier to get in a sample that does not consist of experienced panelists. That is why the Dynamic Sampling approach fits so well for an FMCG brand.”
Jesper Kvisgaard
CCI Director
“It was a great experience working with Opeepl. You were able to reach very well and very fast our specific target audience, kids aged 10 to 18 years. I set the project up as a DIY, but whenever I had questions, you were quick to respond and to assist me. It's been a pleasure to work with you.”
Corina Letcu
UX Researcher & Innovation Coach