Enhancing quality and consumer reach for sample-only projects
How CurioCity overcomes access panel limitations with Dynamic Sampling
“The collaboration with Opeepl is very transparent and supportive. I don’t consider Opeepl just a sample provider - I feel we are true partners. I know that you bring more value with your recommendations and experience.
And you're always very quick in responding, which is also very important.”
Fulya Durmuş
Visionary Leader & Co-founder at CurioCity
The challenge
Access panels fall short in some markets and with specific target audiences
CurioCity is a full-service market research agency based in Istanbul, delivering both quantitative and qualitative insights. Serving clients across Turkey and the MENA region, CurioCity cooperates with Opeepl to provide sample for their global studies, where traditional survey panels fall short, or in projects that require very specific targets.
“I’m not in favour of the access panels due to not representing real consumers in some markets. I know that in Turkey, for instance, many market research professionals are taking part in surveys as participants. Therefore, I’m not counting on the reality of the access panels in some markets. I always recommend our clients to use Opeepl, trying to explain the benefits of the Dynamic Sampling methodology over the access panels,” says Visionary Leader & Co-founder at CurioCity, Fulya Durmuş.
The solution
Dynamic Sampling for sample-only projects
Since 2019, CurioCity has been partnering with Opeepl on a wide-range of sample-only projects around the world, aiming to improve sample quality and enable agile research - even in regions which lack access panels
At the core of this collaboration is Opeepl’s Dynamic Sampling technology, which engages real consumers directly on their mobile devices. CurioCity values this approach because it allows them to reach authentic consumers rather than rely on traditional panels, enabling them to gather more reliable and representative insights.
Dynamic Sampling doesn’t require consumers to sign up in advance, which means that CurioCity can gain a deeper understanding of diverse audiences across different regions - including those in hard-to-reach markets.
Project example
Global visual brand identity survey for a flag-carrier airlines company across 17 markets
For this project, Opeepl delivered a total of 4,000 interviews globally with an analysable base size per country and per traveller category to allow the necessary statistical analysis and tabulations. The sampling was conducted across 17 markets: USA, UK, FR, IT, DE, UAE, EG, MA, DZ, TN, KSA, CN, IN, PK, ID, MY, PH.
Key criteria for an eligible respondent was having an intercontinental, international or domestic flight experience in the last year. Further targeting criteria included:
Reason for travel
Business travellers
Leisure travellers (religious or tourism)
Visiting family or relatives (VFR)
Direction of travel
Intercontinental transit (East to West or West to East).
Domestic travellers
With the help of Dynamic Sampling, CurioCity successfully managed this large-scale project, enabling rapid research even in regions without established access panels. The findings of the research helped CurioCity’s client to measure the current brand identity and to develop strategies that align with future aspirational goals and vision.
Project example
Multi-country brand tracking study for a major player in the chocolate industry
For this project, Opeepl delivered sample from a general population across 6 countries: Israel, Mongolia, Azerbaijan, Kuwait, Jordan, and Iraq.
Traditional research methods faced challenges in accessing these markets and certain regions efficiently. Leveraging Dynamic Sampling technology, CurioCity was able to swiftly reach target respondents in developing economies, with a sufficient sample size in each country.
The innovative sampling approach facilitated the initiation of brand tracking initiatives in regions where access had previously been restricted, allowing CurioCity’s client to gain real-time insights for agile decision-making.