Youth Pulse videos & webinars
Explore our on-demand webinars and videos, where we share the most compelling insights from our ongoing Youth Pulse Study
Opeepl Youth Pulse
As Gen Z and younger millennials (15-30-year-olds) become the largest consumer segment in global markets, it is crucial for businesses to understand this audience’s values, beliefs, and behaviours to adapt to the evolving consumer landscape.
Youth Pulse is a bi-annual study that delivers the latest trends and developments in the young consumer market. Using our unique mobile Dynamic Sampling technology, we reach youth directly on the device they use every day—their smartphones.
Youth Pulse Wave 5 (February 2026)
Personal care and beauty trends for 2026
Discover how Gen Z and younger millennials approach personal care: from investment levels and discovery channels to the trends shaping their routines today.
Non-alcoholic beverages trends for 2026
Discover how 15-30 y.o. choose non-alcoholic beverages: from key health concerns and ingredient awareness to the trends driving their drink preferences today.
Food trends for 2026
Discover how young consumers approach food: from dietary identities and plant-based habits to the country differences shaping eating patterns today.
Fashion trends for 2026
Discover how Gen Z and younger millennials shop for fashion: from second-hand adoption rates and motivations to the trends defining their style choices today.
Social media usage trends for 2026
Discover how Gen Z and younger millennials use social media: from platform preferences and time spent to the rise of social commerce shaping buying behaviour today.
Social media influencer trends for 2026
Discover how young consumers engage with influencers: from the content categories they follow and purchasing impact to their attitudes toward AI-generated personalities.
AI usage and concerns: key trends for 2026
Discover how Gen Z and younger millennials are using AI tools: from adoption rates and trust levels to the concerns shaping their relationship with artificial intelligence.
Attitudes and values: key trends for 2026
Discover what young Europeans care about most: from mental health and sustainability priorities to their growing concerns around microplastics.
Consumer confidence for 2026
Discover how young Europeans feel about their financial future: from optimism levels and spending expectations to the country-by-country shifts emerging today.
Previous waves
Wave 4
April 2025
Waves 3, 2 and 1
2023-2024
