Webinars and Videos

As Gen Z and young millennials (15-30-year-olds) become the largest consumer segment in global markets, it is crucial for businesses to understand this audience’s values, beliefs, and behaviours to adapt to the evolving consumer landscape.

Explore our on-demand webinars and videos, where we walk you though the most compelling insights discovered in our Youth Pulse Study - an ongoing tracker in EU5 countries designed to help you stay close to the latest trends in the youth market.