Gen Z (12-27 y.o)

Engage Gen Z where they spend their time: on their smartphones

Capturing Gen Z in a fast-paced world

Gen Z live a life in the fast lane as consumers, quickly evolving their preferences and aspirations to new trends and beliefs.

It is essential for consumer brands to track these developments in order to offer Gen Z products and services that they considers relevant.

But Gen Z is difficult to reach through static panels. That is where our mobile sampling approach comes in handy: by offering respondents incentives relevant for them in the moment in the apps they already use, we can sample 12-27 year olds anywhere in the world – fast.

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Opeepl Gen Z Tracker

As Gen Z becomes the largest consumer segment in the global markets, it is crucial for businesses to understand this audience’s values, beliefs and behaviours in order to adapt to the changing consumer landscapes.

Opeepl Gen Z Tracker is a bi-annual study aimed at keeping consumer insights and marketing professionals updated on the latest pulse of Gen Z consumer trends.

With our unique mobile Dynamic Sampling technology, we catch Gen Z right on the device they use every single day - their smartphones.

See results of Gen Z Tracker, Wave 1

We have unique sampling speed and coverage among Gen Z

We sample 12-27 y.o. in any country in the world. Sampling examples include:

500 students doing a holiday job/seasonal work in 2 days in the Netherlands
1,400 Gen Zs ahead of a new cellphone release in 3 weeks in UAE, Saudi Arabia, Italy, India, UK, Spain, Germany and France
5,000 young men for a global IT and software company in 3 weeks in the US
1,500 18-23 y.o. for a global alcoholic beverages company in less than a week in Australia, Brazil, Canada, UK and USA

Category knowhow and experience

We deliver Gen Z insights for clients in multiple regions and countries around the globe:

Customer journey mapping
Claims test
Package test
Usage and attitude study
Brand trackers
Etc.

See all our research types

Actionable Gen Z insights delivered to

“We had a great experience working with Opeepl for consumer feedback on our creative design. They were able to assist us from end-to-end from concepting through final delivery and were extremely flexible even with our expedited timelines. The insights provided from the research and reporting were crucial to our decision-making process."

Michael Lee
Brand Director

“We were looking for a partner to help us reach some tough audiences - university students. Our marketing team had done a lot of work to target students and we wanted to get some pre and post brand metrics to understand the impact of all of our activities. The survey activities were only focused on specific university areas across Italy, so we had to be even more targeted. Opeepl were capable of targeting these areas and get enough respondents. The sample and speed was great - I was very impressed with how quickly they did achieve."