Guide to conducting good mobile research
What to expect
This guide takes you through how you design a research framework for good mobile research.
The guide is split into six chapters:
Types of research suited for mobile market research
Development in mobile research
Three steps to a respondent-friendly questionnaire design
Sample size, uncertainty, and significance
How to be sure enough: identifying the needed amount of interviews
Choose the right sample approach for mobile research.
Our aim is that by following this guide you will master mobile research and achieve the best possible insights from your consumer research.
How to be sure enough: identifying the needed amount of interviews
Several factors impact the right sample size for your project: the amount of subsegments results should be split into, what margin of error you can accept, your budget, and your reporting needs. In this post we highlight what considerations to take.
Explore the difference mobile-first research makes for CO-RO
“Opeepl’s Dynamic Sampling approach is our opportunity as an FMCG brand to survey consumers in a situation that is closer to the state-of-mind they are in when buying our products. That and being conscientious about not driving survey fatigue through long or difficult questionnaires is the best way to ensure sample representation. As with all other sampling, mobile research and Dynamic Sampling approach requires high diligent quality reassurance and strict standards of operation, which for us is an area, where Opeepl deliver significantly above market standards for similar services.”
Jesper Kvisgaard
CCI Director
