Moms with infants
Moms with infants in a short life phase - make sure to make the most of it
We work with
Understanding moms in a fast-paced world
Many factors influence the attitude and behavior of (expectant) moms with respect to products to buy for their child:
Health issues
Economic circumstances
Cultural aspects
Shopping behavior
Competition
Etc.
With the limited period to act and react towards these influences, it is key to understand the moms effective and fast. With us, you can rely on actionable insights by reliable samples across the globe.
We have unique sampling speed and coverage
We sample moms with infants in any country in the world using Dynamic Sampling - proven and recognized by our clients.
We deliver 5,000 to 10,000 interviews with moms with babies 0-24 months old in Europe and similar for Asia, Africa and Latin America within 2-3 weeks.
Sampling examples include:
500 interviews with moms with babies 0-6 months old in 2 weeks in Poland
750 interviews with moms with babies 0-24 months old across 3 segments in 2 weeks in Brazil
300 interviews with moms with babies 6-12 months old in 1 week in Algeria
500 interviews with moms with babies 0-12 months old in 10 days in Thailand
Category knowhow and experience
We have delivered insights on diapers, infant milk formulas, baby food, baby clothes, pregnancy health, etc. for clients in multiple regions and countries around the globe:
Customer journey and touchpoints
Claims/pack/recipes test
Shopper analysis & shelf optimization
Brand health trackers
Etc.
Former projects we have done in this segment include
Mom's customer journey
Identifying the moms’ customer journey in different countries to detect reach and influence on all relevant touchpoints throughout the journey, based on a reliable sample within a short timespan to identify and act fast.
Price optimization
Understanding the price elasticity of product and brands against social economic classes applying MaxDiff analysis methods.
Innovation
Evaluating opportunities for new innovative line extensions, recipes, etc., across markets with different cultures and profiles.