New Year's Resolutions & Lifestyle Reflections

What to expect

2021 has offered many challenges and trends, including what seems to be a manifestation of some of our pandemic behaviors. But one thing has not changed: a new year in close sight offers the perfect opportunity to consider what to focus on in the future.

We generally know a lot of people have diet and exercise as part of their New Year's resolutions, so we were curious about their expectations and plans on areas like eating habits, exercise and diet with a specific focus on the global megatrend veganism.

Thus, this insights report answers three questions:

• How many consumers have New Year's resolutions and what are the most common themes?

• What are consumers' lifestyle choices when it comes to their eating and exercise habits and are they considering a change?

• Connecting this to the global food megatrend - vegan products, what are consumers' expectations: do they want it and why?