Understanding Gen Z
Opeepl Gen Z Tracker, Wave 1 (Q4, 2023)
The report gives you insights into Gen Z consumer confidence, attitudes and worries, popular media channels, trending brands & purchase drivers across different categories.
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Fill out the form below to get the Opeepl Gen Z Tracker, Wave 1, report.
Opeepl Gen Z Tracker
As Gen Z becomes the largest consumer segment in the global markets, it is crucial for businesses to understand this audience’s values, beliefs and behaviours in order to adapt to the changing consumer landscapes.
Opeepl Gen Z Tracker is a bi-annual study, providing the latest trends and developments in the Gen Z consumer landscape.
With our unique mobile Dynamic Sampling technology, we catch Gen Z right on the device they use every single day - their smartphones.
Explore Gen Z Tracker, Wave 1
Watch our webinar recording on demand
Missed our webinar 'Understanding Gen Z: Navigating New Consumer Landscapes,' which we held in February 2024? Watch the recording whenever it suits you.
Webinar 'Understanding Gen Z: Navigating New Consumer Landscapes'
Why is Gen Z important, and what is important to Gen Z?
In this webinar, our CEO, Morten Korch-Haahr, and our Lead Research Analyst, Frederik Ejsing-Thomsen, guide you through the most intriguing findings of the Opeepl Gen Z Tracker, Wave 1.
They also delve into the primary implications for brands seeking to remain on Gen Z radar.
Get additional Gen Z Tracker, Wave 1, data
You can explore specific insights that piques your interest in the online dashboard of our Gen Z Tracker, Wave 1. Book a convenient time with one of our insights consultants to get access.
In the dashboard you can discover:
Gen Z insights by country
Gen Z insights by gender
Gen Z insights by age groups
Detailed data on each brand
And more.
Explore Gen Z Tracker, Wave 1, findings for your category
Access category-specific reports to get Gen Z insights relevant for your industry.
