Youth Pulse Wave 5 Videos
Explore the videos, where our Data Analyst gives you a glimpse into the main findings of the Youth Pulse Study (February 2026)
Personal care and beauty trends for 2026
Discover how Gen Z and younger millennials approach personal care: from investment levels and discovery channels to the trends shaping their routines today.
Non-alcoholic beverages trends for 2026
Discover how 15-30 y.o. choose non-alcoholic beverages: from key health concerns and ingredient awareness to the trends driving their drink preferences today.
Food trends for 2026
Discover how young consumers approach food: from dietary identities and plant-based habits to the country differences shaping eating patterns today.
Fashion trends for 2026
Discover how Gen Z and younger millennials shop for fashion: from second-hand adoption rates and motivations to the trends defining their style choices today.
Social media usage trends for 2026
Discover how Gen Z and younger millennials use social media: from platform preferences and time spent to the rise of social commerce shaping buying behaviour today.
Social media influencer trends for 2026
Discover how young consumers engage with influencers: from the content categories they follow and purchasing impact to their attitudes toward AI-generated personalities.
AI usage and concerns: key trends for 2026
Discover how Gen Z and younger millennials are using AI tools: from adoption rates and trust levels to the concerns shaping their relationship with artificial intelligence.
Attitudes and values: key trends for 2026
Discover what young Europeans care about most: from mental health and sustainability priorities to their growing concerns around microplastics.
Consumer confidence for 2026
Discover how young Europeans feel about their financial future: from optimism levels and spending expectations to the country-by-country shifts emerging today.