Guide to great mobile research visuals
What to expect
The quality of the visuals in your consumer research directly impact how many respondents will complete your survey and the quality of the results.
Visual quality is determined by three factors:
Resolution
Cropping
Consistency
Furthermore, nowadays, online surveys are usually replied to from a smartphone and it is crucial to take this into account to provide the best user experience - and representation of your brand - for your respondents.
In this guide, we show you what to do and what really not to do when it comes to research visuals, so you have a checklist for your next creative test survey.
Testing visuals in a young audience
“It was a great experience working with Opeepl. You were able to reach very well and very fast our specific target audience, kids aged 10 to 18 years. I set the project up as a DIY, but whenever I had questions, you were quick to respond and to assist me. It's been a pleasure to work with you”
Corina Letcu
Innovation Experiment Lead
Explore the difference mobile-first research makes for CO-RO
“Opeepl’s Dynamic Sampling approach is our opportunity as an FMCG brand to survey consumers in a situation that is closer to the state-of-mind they are in when buying our products. That and being conscientious about not driving survey fatigue through long or difficult questionnaires is the best way to ensure sample representation. As with all other sampling, mobile research and Dynamic Sampling approach requires high diligent quality reassurance and strict standards of operation, which for us is an area, where Opeepl deliver significantly above market standards for similar services.”
Jesper Kvisgaard
CCI Director
