Adapting Research to a Mobile World

We all have a smartphone in our pocket. By sampling through mobile units, you can access very specific target audiences anywhere in the world in an innovative privacy-by-design framework.

Dynamic Sampling enables your agility

Our proprietary Dynamic Sampling technology works through a network of 40,000+ different global apps with more than 800 million monthly active users in 150 countries.

We can engage directly with users of these apps in terms of survey participation and incentivization, and because it requires no sign up of respondents, we can reach a larger consumer group than opt-in to panels. That means we approach normal consumers and not just panel members.

And last, but not least: because we apply the same methodology all over the world, you can survey cross-nationally and compare results.

Static Panel
VS
Dynamic Sampling
‘Professional Panelists’ are not a good representation of the world and fewer people are signing up. Limited to only getting insights according to the size of the panel.
Real Consumers
Get insights from normal, everyday consumers who are not panelists. An unlimited flow of respondents gives you afresh sample with every study.
It’s a struggle to reach niche consumers and it’s only getting harder and more expensive.
Difficult to Reach Audiences
Dynamic Sampling swiftly reaches difficult target audiences (ie. high-income earners, young consumers, pregnant women, consumers in rural areas, etc.).
Panelists can easily become overexposed or multi sourced, and their responses become unreliable, drastically reducing the quality of data.
Quality
Our technology prevents the same respondent from being able to participate in the same survey multiple times.
Complexity & risk associated with compliance of ever-changing data rules and ethics.
Data & Ethics
All surveys are done anonymously meaning we are 100% GDPR compliant.
Panel providers are typically the middleman, who build their own margins into their prices. Research is unnecessarily expensive.
Cost Competitive
We gather insights directly from the consumers, cut out the middleman, and save our customers on costs.
Most surveys are meant for the laptop, but a large majority of those are being taken on mobile phone anyway, which isn’t ideal or intuitive for the respondent.
Adapting Research to a Mobile World
With a mobile-first respondent interface, we make sure your survey is presented professionally and ensures unbiased responses.
Limited to the countries where panels are built, so a strong risk of subcontracted panelists & mixing of different methodologies.
Truly Global Coverage
Using the same methodology in every market means you get comparable results, across countries.

Any audience anywhere - big or small

You get access to 800 million consumers globally via one uniform methodology deployed cross-nationally. That means you can can filter and target with great precision and sampling volume, even incident rates down to 1% and down to 10% without additional cost.

We never compromise on data quality

We employ a range of automated quality assurance measures to secure valid and high-quality data

schedule
Survey
Completion Time
fact_check
Sanity Check
Questions
person_pin
Confirmed
Background Data
spellcheck
Automated Open
Answer Check
push_pin
Confirmed
Target Criteria
stay_primary_portrait
Lean &
Intuitive Interface
fingerprint
Unique Mobile ID
For Each User
support_agent
Questionnaire
Design Support

Opeepl vs US Census Bureau

Our methodology proves to generate solid and reproduceable data which do not differ significantly from data generated through proven research methodologies like the official statistics of U.S. governmental statistical bureaus.

Opeepl Survey

Official Statistics

Average travel
time to work

2018, workers 18-59 y.o.

2012-2016, workers 16 y.o.+

Travel time in minutes

25.6

26.1

Home ownership
Status

2018, workers 18-59 y.o.

2012-2016, workers 16 y.o.+

Statistically
Identical

Home owners

52.2%

54.2%

✓*

Living in
the same house

2018, 18-59 y.o.

2012-2016

Statistically
Identical

1 year or more

82.4%

85.2%

✓*

Less than 1 year

17.6%

14.8%

✓*

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