Youth Pulse Study

Stay close to the latest trends in the youth market with our ongoing study among Gen Z and younger millennials

Teen in orange hoodie and headphones looks at phone against a pink background with "Youth Pulse" text and heartbeat graphic, conveying a modern vibe.

Tracker on 15-30 y.o. consumers

As Gen Z and younger millennials (15-30 year olds) become the largest consumer segment in global markets, it is crucial for businesses to understand this audience’s values, beliefs, and behaviours to adapt to the evolving consumer landscape.

Youth Pulse is a recurring study that delivers the latest trends and developments in the young consumer market. Using our unique mobile Dynamic Sampling technology, we reach youth directly on the device they use every day - their smartphones. We track 5 markets in Europe: Germany, France, Italy, Spain and the United Kingdom.