Niche Audiences

Reach niche audiences that are often hard to engage

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Global Reach, Insights from Every Audience

Reaching hard-to-access audiences is often a challenge for traditional research methods. Yet, their opinions are just as crucial for understanding markets and making informed decisions.

Our proprietary Dynamic Sampling technology makes it possible to engage audiences in real time, whether large, small, or highly specialised. By leveraging mobile sampling, we empower brands to collect actionable insights from every market and target group, ensuring no audience is left unheard.

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Audience examples

Whether your target group is defined broad or narrow, we can reach them thanks to our Dynamic Sampling technology.

Bettors & Gamblers

Higher smartphones' accessibility is boosting the online gambling and betting market. Reach your audience first on their mobiles

Vegetarians & Vegans

Vegetarians and vegans are the key to understanding new trends in the plant-based market, and to stay relevant in this fast-growing economy

Sports Lovers

Sports lovers and athletes rely on brands that support their performance, comfort, and passion. Because of this, brands need to align themselves with the right sports individuals so they can build real credibility

eSports Spectators

They are passionate, social, highly-engaged across various platforms, and willing to spend money on their passion. They have untapped potential

College Students

Consumption habits can vary per university, but what most students have in common is a strong digital presence. Survey through mobile, and keep up with new behaviours

Pet Owners

Pet owners hold the insights that define new directions in the pet industry, making their preferences essential.

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Category knowhow and experience

We deliver insights for clients in multiple regions & countries around the globe:

  • Market profiling

  • Concept testing

  • Brand tracking

  • Etc.

See all our research types

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